FITNESS ON THE GO: A LOOK AT NIKE TRAINING APP AND ITS SUCCESS IN THE ON-DEMAND ECONOMY

 Nike Training App: For fitness enthusiasts, Nike’s fitness training club has no introduction. In the area of strength training and fitness management, the brand has already made a reputation for itself. 

The Nike fitness training app offers over 180 free workouts that include muscle-strengthening sessions and physical activities ranging from low to high intensity for fitness enthusiasts.

Nike’s domination as a premium brand to reach fitness goals beyond satisfaction is acknowledged by all athletes and sports scientists at all levels. 

Nike’s revenue share increased by 84 percent in November of last year, while total earnings increased by 9% to $11.2 billion.

It suggests that the rise of on-demand fitness training apps was fueled by the evolution of digital-based activities, particularly during epidemic days. 

It’s encouraging to see that Nike’s high-end branding and pricing strategy is a key factor in the company’s quick growth.

Even if a company is brand new to the sector, it’s critical to keep an eye on competitors’ business strategies in order to stay on track for coming entrepreneurial success. 

Read More: https://yugasa.com/mobile-apps/nike-training-app-and-its-success-in-the-on-demand-economy/

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